Every third Ethletic customer opts for tip me and sends a thank you tip to the employees in Pakistan with just one click.
tip me is a complete success
Ethletic thanks its customers who have so positively received this globally unique global tip campaign. We are proud of the committed community that really pulls together and makes a great contribution.
The service is a cooperation with the Berlin social start-up tip me and the latest Ethletic Initiative to further improve the living conditions of the people who make the Ethletic sneakers. After three years of preparation and after the beta phase since September, the international launch has now taken place. With just one click, the tipster becomes a tipster and the tip is automatically added to the shopping cart in the desired amount. tip me then transfers it directly to Pakistan via the mobile money electronic payment method, where the money is distributed fairly to the employees' SIM cards according to a distribution key. All employees were individually registered with their IDs, social security and cell phone numbers for the tip me program in Pakistan and can have the money paid out at any time at a kiosk or a local bank.
With the tip sent around the world, customers can express their personal appreciation for the work of people. Ethletic and tip me ensure that the money goes transparently and 100 percent to the workforce in Pakistan because they bear the project's additional costs. With an average daily wage of five euros, this is doubled by a corresponding tip. This not only helps people there to have a better standard of living, but also gives them a more positive outlook on the future and education of their children.
The global tip is an absolute novelty in the clothing industry and further evidence of the attitude that has shaped Ethletic from the start. It is not only about the world's first sneaker with the Fairtrade seal of approval, but also about the local people. Ethletic not only pays 20 percent above the minimum wage there, but also a voluntary bonus to the “Workers’ Welfare Society ”of the production company in Pakistan, which finances social projects in accordance with the employee council.
So tip me is a double thank you: the thank you from the customers to the employees in Pakistan and the thank you from Ethletic to the community who are so enthusiastic.
New Collection available for retail up from 15thof March